If your mailings meet the following requirements, you may be eligible for discounted postage rates: The savings on postage is why we encourage customers to consider using bulk mail - the USPS calls it marketing mail these days - instead of sending these pieces first-class mail. Or, perhaps two or three mailings, a few weeks or months apart, instead of just one to promote your product, using the power of repetition to heighten visibility of your brand. Maybe you could afford to send that postcard to another 100 or so potential customers. The savings could be reinvested in additional marketing or in other areas where your company could use a boost in its budget. Paying less for postage could allow a boost in marketing Discounts vary depending on the destination, size, and type of mail piece. The USPS says bulk mail is typically 35 to 65 percent cheaper than first-class postage for sales flyers, promotional postcards, newsletters or brochures. Or, if you had a marketing piece that qualified as a flat and weighed 1-ounce, it would cost $1 to mail it first-class compared to as little as 16 cents at the bulk mail rate. If you instead sent the same letter bulk mail, it could cost as little as 8.6 cents per letter. Each letter then costs 55 cents to mail, the cost of a Forever stamp. For example, let’s say you have been mailing your sales letter using first-class mail.
With discounts ranging from 35 to 65 percent, those earned by using bulk mail are huge. That pre-mailing work is much more complicated than sticking a stamp on an envelope and so nearly always -it makes sense for a third-party professionals like Bluegrass to handle this task for clients.
#Bulk rate mailings professional#
The discounts are definitely earned because the mailer or, in most cases, a professional mailing service like Bluegrass, must do all the prep work for the mailing.
The USPS offers big discounts for marketing mail. Companies that want to cut costs - that would be most businesses, wouldn’t it? - can save a lot on postage by sending their qualified marketing pieces at bulk mail rate instead of first-class mail.
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